Know4Nano

Presenters

Dr. Oskar Marko

Research Associate & Assistant Director for Innovation and Collaboration with Industry
BioSense Institute, Serbia

Dr. Oskar Marko is the Head of the Center for Information Technologies and Assistant Director for Innovation and Industry Collaboration. His research focuses on the application of advanced machine learning techniques and evolutionary algorithms in agriculture. Dr. Marko completed his third year of undergraduate studies at City University London, where he earned his degree with a thesis in signal processing. He led the BioSens team, which developed novel algorithms in big data analytics to predict crop yields, optimize seed distribution, and refine sowing strategies. These innovations earned the Institute first place in Syngenta’s “Crop Challenge” and CGIAR’s “Inspiring Challenge.” Dr. Marko is also actively involved in several Horizon 2020 projects, including Antares, Cybele, Dragon, and Flexirobots, as well as collaborations with agricultural companies like Krivaja, MK Agri, Delta, and various insurance firms.

Talk Title: Startup Support: Services that TTO provides at BioSense

Explore how the Technology Transfer Office (TTO) at the BioSense Institute helps transform ideas into market-ready solutions. This lecture focuses on critical services such as market research guidance, from primary research to market sizing (TAM, SAM, SOM), and connecting innovators with early adopters and clients. Learn how TTO supports financing efforts by identifying funding opportunities, offering proposal writing advice, and connecting startups with investors. We will also cover the importance of sales strategies, networking, and customer relationship management. Lastly, discover how client validation feedback ensures product-market fit, increasing the chances of long-term success.

This project is funded by the European Union under Horizon Europe GA 101159710