Know4Nano

Presenters

Milan Lisica

Technology Transfer Manager
Technology transfer office, BioSense Institute, Serbia

Milan Lisica is a Technology Transfer Manager at the BioSense Institute, where he plays a role in transforming scientific innovations into market-ready solutions. As part of the Business Development and Innovation Department, Milan supports researchers in defining ideas, identifying industry-relevant challenges, and conducting in-depth market research. He actively builds partnerships with industry collaborators and provides guidance on creating spin-offs, securing funding, and advancing their development. His work ensures that cutting-edge research aligns with market demands and contributes to impactful commercialization.

Talk Title: Startup Support: Services that TTO provides at BioSense

Explore how the Technology Transfer Office (TTO) at the BioSense Institute helps transform ideas into market-ready solutions. This lecture focuses on critical services such as market research guidance, from primary research to market sizing (TAM, SAM, SOM), and connecting innovators with early adopters and clients. Learn how TTO supports financing efforts by identifying funding opportunities, offering proposal writing advice, and connecting startups with investors. We will also cover the importance of sales strategies, networking, and customer relationship management. Lastly, discover how client validation feedback ensures product-market fit, increasing the chances of long-term success.

This project is funded by the European Union under Horizon Europe GA 101159710